Synopsis - Italian Market-Entry Report

Updated monthly

Contents of Report

1.  Project Overview

2.  Market Overview

1. The Market in Figures
2. The Market in Detail – betting and online skill games
3. Sportsbetting performance in 2006 and 2007

3.  Operational Structure

4.  Legal Background

5.  Legislation changes 2006 (the “Bersani” bid process)

6.  Technical Considerations (connection to SOGEI)

1. Structure of the Italian Betting System
2. Implementation of the operator Infrastructure
3. Implementation options in detail
4. Choice of Provider
5. Resume/Conclusions (technical issues)

7.  Opportunities and Strategies

1. Market Entry Routes
2. Products
3. Target Market – Segmentation
4. Market-Entry Strategies

8.  Recommendations

9.  Additional reading

1. Exploring The Status Of Poker In Europe – Italy
2. Italy - A Regulatory Overview
3. Skill games protocol

The Italian Market-Entry Report (including updates) is available at a cost of €1500. To purchase a copy please contact gw@igamingc.com